Google Analytics is in gear toward little and medium-sized retail websites. The service has limitations that build it less suited to a lot of complicated websites and bigger enterprises. for instance, the system collects knowledge through a JavaScript page tag inserted within the code of pages the user needs to gather knowledge on. The page tag functions as an online bug to collect traveler info. However, as a result of it’s dependent on cookies, the system can’t collect knowledge for users United Nations agency have disabled them. Google conjointly uses sampling in its reports instead of analyzing all accessible knowledge.